Comments here and in other conversations have suggested that McDonald's Operator
issues with McDelivery should receive media attention.
That job is done. When there's extensive press coverage on an issue or event I usually
limit the posts here to one or two articles. In this case it was this February 15 post:
McDonald's Franchisees Dump On McDelivery
This article originated in Advertising Age which is owned by Crain Communications
which publishes many business magazines in major cities such as Chicago Business.
We can be sure the article appeared in most of their magazines and web sites around
Nation's Restaurant news and Restaurant Business covered the issue, both in print and
on-line. CNBC and Fox News did segments on McDelivery. super station WGN conducted
an interview with reporter Jonathan Maze and it's still in podcast form in their website.
I'm sure that's only the tip of the iceberg since I spent a big chunk of February talking
with reporters and analysts about McDelivery. I think we can assume that all MCD stakeholders know there's a problem with McDelivery.
Now it's up to McDonald's Operators to deal with the issue internally.
In my humble opinion McDonald's Corp. will eventually do away with charging rent and service fees on delivery charges and will do so thinking they've solved all the problems
with McDelivery. It will be up to the Operators to decided if that's enough of a victory.