At the end of February, a memo from the NOA board expressed some frustration with the development of "a better chicken sandwich".
On March 5 a press release appeared on the McDonald's corporate website featuring the "test"
of "Mighty Chicken" in Augusta GA.
Now, I don't hang out on the McDonald's website very much but I've been there enough to know
that announcing a small market (35 stores) test on a website available all over the globe means
it's not a "test", it's a done deal.
Local press in the test market? Absolutely. But it's not global news unless all of the decisions
have been made. I wouldn't be surprised if this product isn't already on the OPNAD calendar.
Otherwise, it wouldn't be on McDonald's global website.
Testing Mighty Chicken in Augusta, Georgia - McDonald's Corporation