There are comments on this website about an independent McDonald's Operator group that would theoretically have some influence on McDonald's corporate franchising decisions.
That group already exists - it's called OPNAD.
How preposterous would it be for McDonald's Operators to go though the angst and expense
of forming an independent association while at the same time voluntarily sending Billion$ into the OPNAD fund? And, in doing so, Operators would continue to spend two and three times their contractual obligation on advertising and promotion?
Operators should review their franchise agreements and live up to 100% of their obligations. Any thing beyond that is a contribution to enrich McDonald's shareholders and Oak Brook executives.
Once you have OPNAD under control (or out of business) then we should talk about a McDonald's Operator association.
McDonald's Operators could influence the direction of the system with their participation or non-participation in OPNAD. It would take a lot of intestinal fortitude but so does starting
and belonging to an independent franchisee association.
Please visit our previous post on this topic HERE
..
April 9, 2015
April 8, 2015
Tweet From ChiTrib
Digital chief Atif Rafiq: hiring from outside McDonald's "can reenergize us" Sees digital team growing to close to 250 people this year.
.
.
April 7, 2015
MCD - Two Wall Street Analysts Are Talking
Analysts and activist investors continue to discuss McDonald's real estate. Management
is eventually going to have to provide some transparency about their real estate dealings
over the past twenty years.
This has come up before but it's different this time. Investors are not expecting a lot of
growth in the McDonald's share price so they're looking at mining other company assets.
McDonald's Shareholders: 2 Top Wall Street Analysts Are Talking - Yahoo Finance
.
is eventually going to have to provide some transparency about their real estate dealings
over the past twenty years.
This has come up before but it's different this time. Investors are not expecting a lot of
growth in the McDonald's share price so they're looking at mining other company assets.
McDonald's Shareholders: 2 Top Wall Street Analysts Are Talking - Yahoo Finance
.
April 3, 2015
ChiTrib on McOpCo Pay Raise
"But it was served up with the potential for backlash — notably from its franchisees that
operate about 90 percent of McDonald's restaurants in the U.S.
Essentially, the world's largest restaurant operator has pitted its own stores' pay scale
against those of its franchisees and other fast-food chains, as well as against other service-
sector companies such as Target and Wal-Mart."
McDonald's pay raise helps company achieve multiple goals - Chicago Tribune
.
operate about 90 percent of McDonald's restaurants in the U.S.
Essentially, the world's largest restaurant operator has pitted its own stores' pay scale
against those of its franchisees and other fast-food chains, as well as against other service-
sector companies such as Target and Wal-Mart."
McDonald's pay raise helps company achieve multiple goals - Chicago Tribune
.
April 2, 2015
McDonald's CEO: Why we're Raising Wages
Easterbrook sets a new record for the use of the word "I" in a McDonald's corporate
memo or press release.
McDonald's CEO: Why we're raising wages - Chicago Tribune
.
memo or press release.
McDonald's CEO: Why we're raising wages - Chicago Tribune
.
April 1, 2015
McOpCo Pay Increase
A win-win for Oak Brook - higher pay in McOpCos pressures Operators to
raise wages and raise prices which raises revenues to McDonald's Corp.
And Easterbrook looks like a hero all around.
.
raise wages and raise prices which raises revenues to McDonald's Corp.
And Easterbrook looks like a hero all around.
.