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June 27, 2022

Don't Let McManagement Lie About Rewrites

Just before the turn of the century, a guy named Jack Greenberg was CEO and Chairman of McDonald's Corp. He was NOT doing well and his many initiatives to "reinvent" McDonald's had failed terribly. His solution was to go on the investor conference calls and blame everything on the Owner/Operators. He and his team claimed that McDonald's restaurants had never been inspected or supervised by the corporation. There were no standards, no formal inspection process, and he was going to start one.

That was a surprise to McDonald's veterans. In truth, there had been an inspection program in place in the USA since the early 1970s so Greenberg was lying about nearly 30 years of history. I know because I was one of those doing those inspections and I was subjected to them as a franchisee.

We'll see how this develops but as of this past weekend, it appears that management might be taking the same "those lazy franchisees" approach. The implication is that getting a rewrite has been automatic and no standards were set or applied. We obtained our rewrites by just breathing.

This is another attempt to move the blame for anything that goes wrong onto the Owner/Operators. Then the pajama boys can move in and show the McDonald's system how to run a restaurant chain.

5 comments:

Anonymous said...

AGREE GREENBURG was a trip.

all about him - hell with the operators who built & continue to build the SYSTEM

CHRIS K is even worse

SORRY to repeat - in the previous text I am the person that asked
for the operator amounts

what we had in 2000 - 2010 - 2020 & today /// it really does not
do any good - just i know what we has years ago & what we have now
It does not take a GENIUS to figure we will be down another 10 - 20%
by the end of 2025. MAYBE MORE

THX

Anonymous said...

Speaking of Mr Kroc. Joe E often trys to spout Rays wisdom, but Joe is miles away from Rays values.
Joe is a arrogant SOB, who treats owners like McOpCo managers.He ruined his last assignment, and wants to do the same thing again. HE CAN NOT BE TRUSTED!

Anonymous said...

The system is at stake. Are you listening NFLA? NOA ? Anybody?

Anonymous said...

Ever wonder why Mcd is being sued for $1,000,000,000.00 in Europe? Its called abuse of power

Anonymous said...

Make no mistake about it, this is a prelude to 10 year licenses so the greedy MCD suits can jack up rent every ten years!