"McDonald’s executives will speak out when they think an issue directly impacts the business. Recent issues included Black Lives Matter, climate change and the U.S. Capitol violence on Jan. 6, he said."
But in the next paragraph of the article he says, “we are a non-political organization. We don't pick sides."
However, the three issues he mentions in the previous paragraph (Black Lives Matter, climate change and the U.S. Capitol violence on Jan. 6) will be central planks in the democrat party platform in the 2022 and 2024 elections!
That's picking sides.
This guy wants to be a political power player of some type and he intends to fund a campaign with McDonald's shareholder's and McDonald's franchisee's money.
And drive away a lot of McDonald's customers.