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February 6, 2020

The Industry Jumped Into Delivery Without Doing Any Math

How restaurants are taking control of delivery in 2020 - Restaurant Dive
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2 comments:

Anonymous said...

Hey,

Who pays for all these $5 off delivery, free 10 nuggets, etc? Do the OOs get reimbursed, or do we eat these cost?

If it’s on us, we need to bring this up. Delivery “marketing” will take us down the same road to ruin.

Richard Adams said...

Why would McDonald's Owner/Operators spend money to promote McDelivery?

McDelivery reminds me of the old discount retailer's joke "We lose money on every sale but we make it up on the volume".
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