So much confusion on our menu and so much focus on “value” that USA Today thinks our “Chicken Sandwich” is the $1 McChicken. That’s not a fair comparison. We hide a quality product like our Buttermilk Chicken sandwich. That’s what they should have used but we are the “Mc$1 Sandwich” restaurant. Blake was right. Imagine if we had Southern Style Chicken and spent dollars to market that. Popeyes feels it’s worth the money to market a premium product why can’t we? We need to get the chicken sandwich right but we can’t discount it. Let’s be proud of our food and not discount it. Also, if we want to have a “retail mindset” retail 101 is you market your products at the store with your highest margin items. But go through the restaurants and it’s all discount. We have to have value. I’m not saying we do no value, but let’s settle into something and then have pride in our products and let our operations improve to get quality Sales/GC growth. Not manufactured “comp chasing”.
👍👍👍🙏🏻🙏🏻🙏🏻 Well said comment. Let the App do the discounting, and better yet - “only MOP” offer qualifier, just like the “only for you” & “only at Breakfast” offer qualifier. Starbucks has us beat on MOP usage. We need to catch up. Thank you Blake 😇😇
The app is just an automatic discount machine that we can't control. The app has to go.
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