Coalition of Franchisee Associations

March 6, 2018

Unfrozen Ten to One is Inevitable

Oak Brook has handed Wendy's a marketing hook for the rest of the year (or longer).
Wendy's has McDonald's by the apron strings and they are not going to let go.

McDonald's USA will have no choice but to move to all unfrozen beef.

Beyond this article McDonald's Operators should view the Wendy's Twitter feed for
the complete thread. I think it'll make you nervous. 

Wendy's slams McDonald's in fresh-beef burger battle - Business Insider

The Wendy's Twitter account is at

1 comment:

Anonymous said...

We did fresh 10-1"s in the fifties and sixties. Would make sense. We ought to go back to fresh not frozen buns too if they really want to improve quality!