Oak Brook has handed Wendy's a marketing hook for the rest of the year (or longer).
Wendy's has McDonald's by the apron strings and they are not going to let go.
McDonald's USA will have no choice but to move to all unfrozen beef.
Beyond this article McDonald's Operators should view the Wendy's Twitter feed for
the complete thread. I think it'll make you nervous.
Wendy's slams McDonald's in fresh-beef burger battle - Business Insider
The Wendy's Twitter account is at Twitter.com/Wendys