I've not even tried to keep up with the reshuffling of McDonald's USA ad agencies
but this one looks interesting. The new digital agency will hire about 100 current
McDonald's employees thereby reducing McDonald's overhead. Then, going forward,
Capgemini might be asked to bill McDonald's Operators for digital services currently
being funded by McDonald's Corp.
McDonald's Taps Publicis.Sapient, Capgemini for Global IT | Agency News - AdAge