September 20, 2017

McDonald's Taps Publicis.Sapient, Capgemini for Global IT

I've not even tried to keep up with the reshuffling of McDonald's USA ad agencies
but this one looks interesting. The new digital agency will hire about 100 current 
McDonald's employees thereby reducing McDonald's overhead. Then, going forward, 
Capgemini might be asked to bill McDonald's Operators for digital services currently 
being funded by McDonald's Corp. 

Thoughts?

McDonald's Taps Publicis.Sapient, Capgemini for Global IT | Agency News - AdAge
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1 comment:

Anonymous said...

Its all about shifting costs from the Corp to the Operator.

Modern & Progressive