"The challenge for Dunkin' is that it's not the chain known as a coffeehouse (that's Starbucks) and it's not the cheapest choice (that's McDonald's). To combat that problem, Dunkin' Brands is staking out a place as being the chain that offers quick service both through technology and by offering a streamlined menu."
How Dunkin' Donuts Has Changed in the Past Year
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1 comment:
Do fewer things, do them right, do them better than your competition 80/20 rule seems to work. Versus McD's shot gun approach, think they are being market disrupters by doing dozens of initiatives confusing restaurants and customers slowing down the ordering process and excution of delivery.
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