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September 6, 2017

MCD Operators Advertising $$$ Built the McCafe Brand

McDonald's McCafe Bottled Drinks Headed to Supermarket Shelves
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5 comments:

Anonymous said...

Are the supermarket profits going to be reinvested in the stores???

Anonymous said...

McD should have AT LEAST paid the full $11k-$13k we had to pay per store to buy the NEW McCafe machines.NOT MY PARTNER.

Anonymous said...

Where were you guys when they put McCafe/Kraft Keurig cups in grocery stores back in 2014? No one said a word.

Anonymous said...

Well, I was a manager or supervisor at the time.

I remember owners being pacified and were led to believe that money made would be distributed- most assumed a check or something. NOBODY thought we'd be lucky evough to get a "credit" IF we bought another machine with zero ROI for many. I seem to remember some caveat- there was a day we'd get all we were due and THATS IT. I guess that a new machine to replace the other failure was IT. McD's keeps the rest from now on- on a brand that WE PAID FOR. I hope I'm wrong but I think that's all we will ever see.

I remember someone I know spending $85k-$100k+ to put in McCafe cells. Couldn't GIVE the stuff away. Sold 15/day, I think less.

Anonymous said...

I have been involved in this great business for almost 50 years,
the company executives have never been less respectful to their franchisees.

Hopefully the "desire" for change/improvement will soon replace the operators fear of
personal attacks from the company.