We have people in charge of this company today that have no concept of what running a McDonald's is like. They are only after stock prices so their package is well taken care of. They are doing this at the expense of the operators and the operators are allowing it to happen.
Operators feeling bruised and battered from corporate’s new heavy hand. Veteran franchisees are going to have a hard time embracing the dollar investment costs associated with Vision 2020. Also, I suspect that McD Corporate must have hired a team of behavioral scientists to develop and validate a heavy-handed approach that could be used to deal with recalcitrant franchisees. It is going to be a bloody fight as this rolls out across the United States—especially for the low volume operators.
In the Fl. region we were somehow convinced to roll out EOTF with a 50% Corp. contribution. It was still expensive. Last night members of company management were in town speaking with some operators. The message is that in addition to the cost of the MRP's budget another $80,000.00 per store for equipment and other items. Have a nice weekend.
Get on the train or sell out! Interpreting Chris K.
I think there is some truth to that. Those thinking about selling should be watching the proposed Tax reform being considered. He won't get everything but if he gets his way on Capital Gains tax it will save millions.
McDonald's is not looking at what we are struggling with now, let alone in the future. We cannot continue on this course.
We need some large operators to arrange a US operator only meeting ASAP! NO agency's no company staff!The media would get wind of it the stock would drop a little and then you may get the board of directors attention! We have NO representation what so ever, especially at Opnad!
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