Coalition of Franchisee Associations

April 20, 2017

McDonald’s Operators Not Excited About EOTF

McDonald’s franchisees say ‘nothing’ about the company’s plan for the future excites them


Anonymous said...

There's some things that can be exciting. There is concern with the my way or the highway scenario.

Sat in lobby of a recent EOTF restaurant, when I overheard a customer say.. If this is the direction for McDonald's, I don't know.

That gave me pause...

Quick Service was McDonald's last vestige in the QSR. If we move toward more traditional service, what's left to fall back on should this not succeed? Giving the last remaining bastion of uniqueness to our competitors.

Anonymous said...

There is "RISK" involved with this, for sure and it may not work. That was told to us from the beginning. The Florida region agreed to test it for the system. All of the stores should be in full compliance by 12/18. Its is expensive and results are currently inconsistent but generally positive. The techonology piece is a mess. It has possibilities but it is not the silver bullet for a complete turn around. Plus, I don't think there is any consideration being given to canceling it. The menu additions with a big upgrade from QSR but priced at QSR levels will be pushed, in my opinion. Taste is critical and showing the products in our marketing is critical.

Anonymous said...

Nobody is going to buy new menu additions, upgrades or "fresh off the grill" great 4-1 meat when we have $1, $2, $3 I guess US President doesn't even follow his own statements "we do not need to be the value leader" looks like we will be. $2mil buildings and $1 items makes sense to me.

Anonymous said...

I am most excited about OPNAD using my money to promote $1, $2 & $3 while I invest millions, what's not to like?

Anonymous said...

McDonald's new uniforms coming from suppliers linked to American Airlines uniform crisis
Apr 21, 2017, 11:42am EDT
Lewis Lazare Reporter Chicago Business Journal

Starting this month, McDonald's is rolling out new designer uniforms to more than 850,000 employees in 14,000 restaurants nationwide.

Whatever one thinks of the rather somber, predominantly anthracite-hued outfits created for McDonald's (NYSE: MCD) by designers Waraire Boswell and Bindu Rivas, it's the uniform companies doing the actual supplying of the uniforms that caught my attention.
McDonald's also retained designer Bindu Rivas to do the new outfits seen here.

McDonald's selected — are you ready for this? — Twin Hill, Aramark (NYSE: ARMK) and a smaller company Way To Be (which partners with Boswell) to supply the new outfits to hundreds of thousands of employees.

Two of those suppliers — Twin Hill and Aramark — are linked to a major uniform nightmare that has been unfolding at American Airlines (Nasdaq: AAL) for the past seven months.

Thousands of AA flight attendants, customer service agents, gate agents and pilots have reported symptomatic reactions to new uniforms supplied by Twin Hill, a unit of Men's Wearhouse (NYSE: TLRD), to some 70,000 AA employees last September. Those reactions have ranged from rashes and hives to headaches and severe respiratory problems.

AA CEO Doug Parker recently called the airline's uniform crisis one of the biggest conundrums he's ever had to grapple with in the airline business. In one of several moves to try and deal with the problem, Parker turned to Aramark to provide new uniforms to AA employees hit with symptomatic reactions to the Twin Hill uniforms.

But just in the past couple of weeks, AA flight attendants who have gotten the new Aramark uniforms have begun to experience reactions, though in far fewer numbers, so far, than was the case with the Twin Hill outfits.

Also, reports of executive movement between Aramark and Twin Hill have begun to surface. According to data from LinkedIn, Lynn Helfrich moved a year ago to Twin Hill from Aramark, where, interestingly enough, she was a director of sales working on the McDonald's account.

For now, Jez Langhorn, McDonald's senior director of HR, said of the new outfits: "It's another step in the company's continuous effort to raise the bar by investing in people and improving the restaurant experience with a focus on hospitality."