"Q: You've introduced more premium burgers with the growth of all the "better burgers"
out there now.
MCD CEO: There's clearly a market for a more premium priced burger with more
premium ingredients. If we can bring to our menu the quality ingredients, but maintain
the value of McDonald's, then I think that gives us a competitive edge."
Odd, those are almost the exact same words Ed Rensi used to sell the Arch Deluxe to
Operators - just over 20 years ago.
McDonald's CEO: Chain still plans to expand in the US again:
.
1 comment:
Rensi, also said, with conviction that there would never be a tomato in MCD.
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