Coalition of Franchisee Associations

December 5, 2016

AP Interviews McDonald's CEO

"Q: You've introduced more premium burgers with the growth of all the "better burgers" 
out there now. 

MCD CEO: There's clearly a market for a more premium priced burger with more 
premium ingredients. If we can bring to our menu the quality ingredients, but maintain
the value of McDonald's, then I think that gives us a competitive edge."

Odd, those are almost the exact same words Ed Rensi used to sell the Arch Deluxe to 
Operators - just over 20 years ago.

McDonald's CEO: Chain still plans to expand in the US again:

1 comment:

Anonymous said...

Rensi, also said, with conviction that there would never be a tomato in MCD.