Free food giveaways have been renamed "Loyalty Programs".
Every year the operators lose more and more of their individual ability to make decisions, market to their individual communities, and to be creative with ideas that previously helped the system grow and develop. McDonald’s Corporation wants total control and thus are killing the operators’ spirit and enthusiasm that is so necessary for entrepreneurship to succeed.
You are an "Owner / Operator" permitted to operate in their building for the next 20 years, you will spend any excess capital reinvesting in their building and executing their plan, endorsed by your operator leadership. They will make sure you leave the system with very little as they do not want you taking money out of the system. You will not be able to assign your franchise for retirement tax planning to any other entity other than than a corporation, sole proprietorship etc. because again they do not care about you leaving the system with any money. If you don’t like it too bad they have Corporate folks that will become operators and know how the system works as they were groomed in it. How many new registered applicants have you seen in the system in the last ten years all new operators are ex-corporate folks.You are just someone to operate their business and borrow money on their behalf so their capital expenditure is not as much.
The above is what we get when a franchise system no longer has to "sell" franchises but can operate as if the franchisees are just "lucky" to be there and must behave accordingly.
Hush......its not Free Food, its Nutrition redistribution!
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