Coalition of Franchisee Associations

October 24, 2014

McDonald's Discovers Its Inner Locavore

McDonald's Discovers Its Inner Locavore as Sales Struggles Continue - Businessweek

1 comment:

Richard Adams said...

Yeah, I also had to look it up:

"A locavore is a person interested in eating food that is locally produced, not moved long distances to market. One common - but not universal - definition of "local" food is food grown within 100 miles of its point of purchase or consumption. The locavore movement in the United States and elsewhere was spawned as a result of interest in sustainability and eco-consciousness becoming more prevalent."