If there was ever an important communication between McDonald's Corp. and
their shareholders that impacts franchisees today's conference call is it.
Management is intending to turn the brand inside out and upside down to grow
sales. Do they know what they're doing? ... Study this call and decide.
Listen to the replay here
Or read the transcript:
McDonald's Q3 2014 Results - Earnings Call Transcript
Hint - Listening to the call is more insightful.