October 21, 2014

McDonald's CEO Don Thompson on Q3 2014 Results

If there was ever an important communication between McDonald's Corp. and
their shareholders that impacts franchisees today's conference call is it.

Management is intending to turn the brand inside out and upside down to grow
sales. Do they know what they're doing? ... Study this call and decide.

Listen to the replay here 

Or read the transcript:

McDonald's Q3 2014 Results - Earnings Call Transcript

Hint - Listening to the call is more insightful. 
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1 comment:

Anonymous said...

It sure doesnt help that the NEW "IMAGE" advertising takes an internet RUMOR, and places it on Network TV so all the millions who never heard it can be made aware of it. They actually have a woman asking if we use HORSEMEAT in our burgers !!
Whats next, asking if there is blood in our Ketchup, or if we abuse animals at slaughter?
What a MISGUIDED way to address a social media rumor ! WHOS in CHARGE HERE???