Coalition of Franchisee Associations

February 13, 2014

Burger King Slowing Pace of Product Launches


 "We have committed to introducing fewer, more impactful products that are operationally simple, that drive sales and traffic, and that add minimal complexity to the kitchen," he said.
For example, Burger King introduced just two new products in Q4 and, in early July, added the spicy original chicken sandwich.

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