"Big King aside, the chain’s other recent launches seemed shockingly familiar:
Rib Sandwich is a riff on the McRib, Chipotle Chicken Wrap hit menus as a
limited-time item around the same time the McWrap became available nationwide.
Not to mention Burger King’s sausage, egg, and cheese breakfast sandwich, which
was even marketed in ads as a rip-off of the Sausage McMuffin with Egg."
Will Burger King's Menu Revamp Look McFamiliar Again? - Businessweek