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February 18, 2014

Burger King Just Following the Leader

"Big King aside, the chain’s other recent launches seemed shockingly familiar: 
Rib Sandwich is a riff on the McRib, Chipotle Chicken Wrap hit menus as a 
limited-time item around the same time the McWrap became available nationwide.
Not to mention Burger King’s sausage, egg, and cheese breakfast sandwich, which 
was even marketed in ads as a rip-off of the Sausage McMuffin with Egg."

Will Burger King's Menu Revamp Look McFamiliar Again? - Businessweek

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