McDonald's Higher-Price-Point Value Menu Could Be A Win
"Leslie Kerr says catering to the most price-sensitive guests can be both difficult and dangerous for a brand. “At some point, operators need to ask themselves if a dollar is realistic,” she says. “Consumers realize that prices increase, and holding on to the dollar market is not good business. It just doesn’t make sense.” McDonald's Operators should bring in Ms. Kerr to speak at the next OPNAD meeting. McDonald's Higher-Price-Point Value Menu Could Be A Win - QSR mag .