September 24, 2013

Can McDonald's Mainstream Sustainability?

This is cute - those at McDonald's in charge of "sustainability" tell the UK
Guardian that consumers are becoming more interested in "sustainability".

Of course they'll say that - it's called job security!


Can McDonald's mainstream sustainability? - theguardian.com
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1 comment:

Richard Adams said...

As for consumers, it seems that "sustainability" is going to turn out to be much like the low fat/low calorie issue. Customers will say restaurants should have lighter fare on the menu but it's for other people, not for them. It's the same if
they are asked to sacrifice quality, taste, or price for the environment. Thanks but no thanks.