Coalition of Franchisee Associations

September 13, 2013

McDonald's Suits on Tour

McDonald's executives presented at the Goldman Sachs Retailing
Conference this week and continued to tell investors that Operator
pricing decisions are made in Oak Brook. Analysts are a little frust -
rated at this since menu price increases boost corporate earnings. 

Management says they will stay the course.

This is why we continue to hear about regional staff bullying Operators
and deeming them "not expandable / not rewriteable” even taking
new stores away from them for being outspoken against continuing
all coffee for $1, all drinks for a $1 and discount price pointing in the 
local co-ops. They are apparently using such Operators as a warning
to others to go along with what the corporation wants.  

Playback of the conference is HERE

No comments: