Coalition of Franchisee Associations

September 26, 2013

McDonald's VIPs - Fancy Food - Celebrity Chefs

In June I was quoted in Businessweek saying,  
“McDonald’s management, once they get to a certain level—I think it’s when they get a limousine — they no longer want to be hamburger guys. They want to be restaurateurs.”

This event proves my thesis:

McDonald's tries fancy food with celebrity chefs in NYC

No comments: