This year, the price has drifted from $300 to $250. Only two things can turn that around: * several miracles in international markets or * McDonald's Owner/Operators in the USA can discount their menus and invest in promotions until same-store sales turn around.
There is some humor in how reporters and analysts think about drive-thru technology. They seem to think the answer to everything in drive-thru is faster ordering. Of course, that's the only part of the operation they can see and hear. This is why McDonald's management can generate headlines about AI but can't actually make it work.
Rubio’s and In n’ Out have been two destination brands. When folks visit Southern California, they have to eat at these two chains.
But Rubio's never did real estate well. They often went with the cheapest site, so it’s no surprise they have many marginal locations.
Rubio's closes nearly 50 locations - NRN
