Coalition of Franchisee Associations

June 5, 2024

Another California Chain Biting the Dust

Rubio’s and In n’ Out have been two destination brands. When folks visit Southern California, they have to eat at these two chains.

But Rubio's never did real estate well. They often went with the cheapest site, so it’s no surprise they have many marginal locations.

Rubio's closes nearly 50 locations - NRN

Rubio's files for BK - again - Restaurant Business

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