Coalition of Franchisee Associations

June 20, 2024

Bloomberg on McDonald's $5.00 Meal Deal

“Think about our scale,” he (Elinger) said, noting that the incremental cost of adding fries and a drink to a sandwich was minimal. 

McDonald's $5.00 value meal intensifies a fast food price war


Anonymous said...

Scale? Is he saying "we will make it up on volume"?

Richard Adams said...

Yes. While "We lose money on every sale, but make it up on the volume" is just an old joke --- to a corporate bureaucrat who's never actually run a business, it's a financial strategy.