It's humorous that most McDonald's watchers think spending money on the ordering process is all it takes to speed up a McDonald's drive-thru. Of course, that's all they see. They don't see or know about the challenges in preparing the food and assembling the order. But when I tried to explain this to an analyst, he said, "I just want that guy two cars ahead of me to order faster." Good point.
2 comments:
McDonald's management has to impress investors with their implementation of AI. It's the cool thing and all the companies are doing it.
.
My margins are at historical lows (not a good thing). Nostalgia doesn't do math, beef and wages have both close to tripled since the Dollar Menu days, but that $1 price is burned into people's heads.
Post a Comment