Coalition of Franchisee Associations

March 9, 2023

Getting McLit

 

So the idea of this promotion is that you should get intoxicated, jump in the car, and head to McDonald's?

4 comments:

Anonymous said...

Lit = high/intoxicated

Richard Adams said...

Thanks! I guess I knew that. Maybe I am hip? I thought it might mean something more exotic these days.

So the idea of this promotion is that you should get intoxicated, jump in the car, and head to McDonald's?
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Anonymous said...

Stupid comparison between intoxication and the lights being on at night at Mcd . What PC moron in marketing allows this stuff? On childrens clothes no less.

Richard Adams said...

I don't think anyone at corporate approves this stuff. It appears they give these promotional partners the right to use the brand any way they want to use it. In this case, the "merch" comes from:

https://cardiboffset.com/

The website doesn't appear to have anything to do with McDonald's Corp. Do the PC Morons even know it exists?

For instance, the restaurant they used is not representative of the typical image corporate would use. It looks like something Cardi's people pulled off Google.
Small point - those cars are right-hand drive. Maybe only Brits get lit?
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