On November 9th McDonald's will Corp. will host an expanded, virtual investor
update with analysts. Unless thoroughly covered in the formal presentation the
analysts will be asking two basic questions.
* When will all the dining rooms be open? * When will you bring back All Day Breakfast?
ADB was so over-hyped that every profile on Steve Easterbrook mentions that he
was the guy who brought ADB to McDonald's USA. This puts management in a
tough spot. They can't downplay the "success" of ADB and admit to the hype in
previous years. And they can't tell analysts, "The franchisees won't let us".
McDonald's weighs the return of all-day breakfast - The Gazette