I didn't realize McDonald's and KFC slugged it out for the fastest grower for nearlyten years. I always considered them to be a minor competitor even though they were often right next door..
KFC IMO has good products, consumers love chicken and their business model has so many attributes but you can see what bad leadership for years and a revolving door of top management can do to a brand. They had good real estate and a seasoned franchisee network.
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