January 16, 2020

Impossible Food Costs

Based on supermarket prices Impossible Foods must be giving BK a huge break on
back-door prices. 

Burger King does plant-based value - QSRweb


Anonymous said...


Sales have dropped to unsustainable rates. Im sure the hype is to get MCD to buy in and alleviate BK supply requirements. Dumping those minimum buys on MCD franchisees.

Another damn OPNAD VOTE that will miraculously pass, even though everyone voted no.

Richard Adams said...

Thanks for the link. I'm not too sure where you're going with the McDonald's connection here. As best I can tell from the news there's little or no link between Impossible Foods and McDonald's.

But you are dead on about OPNAD. McDonald's is suffering from severe criticism (both analysts and reporters) for being behind industry trends. Next will come the corporate people who are new to the company telling Owner/Operators that they don't understand the business.

Anonymous said...

That my friend, is already happening. Corp sets their agenda, then attempts to seek numbers and data to support it. Not a sound business model.

McDonalds was in serious discussion with Impossible foods, up unto the writing of the post. It just recently announced (Jan 7) its final decision with Beyond Meat; as Impossible foods stated they couldnt support the rollout (CNET).

Understanding, the lawsuits plaguing Impossible Foods, will hit Beyond, once MCD goes live. As the golden arches are the #1 attraction for civil suits. Not worth the anguish, to sustain drastically low UPTs.

Im sure one off markets like California, may have more sustainable numbers. It will just be waste and shelf place in the rest of the nation. It will cause havoc in the mid-west with US beef producers and their primary market.

To your.point, it will be pushed.. operators dont understand the business. However, isnt it corporate whom hand selects those same operators?

Anonymous said...

Watch, once we do it the "Food Police" will point to the ingredients and say we are selling unhealthy food once again. Some things never change.

Anonymous said...

Burger King already has several massive lawsuits, from cooking on same grills as meat, to content, and then harmful additives and nutrition levels.

Get ready for the specialized and dedicated grill equipment. I figure the operator investment in the area of $45K, which will be a savings over the legal cost not to have dedicated grills.

Richard Adams said...

Burger King may have screwed up with a slogan that says "100% Whopper, 0% Beef."

Well, that's just not true. Once they place that patty on a broiler that's been cooking beef patties all day the Impossible patty is "contaminated" with beef product. Vegans, who are often fanatics, (yeah, I'm talking to you Paul McCartney) will go nuts over that.

McDonald's of Canada has been smarter in that the only time they mention beef is to disclose that the patty is "Cooked on the same grill as other burgers, meat-based products and eggs".

It appears that the advertising folks at BK don't have to run things past legal.

Anonymous said...

Management will spend our money to appease the far left, who have proven that whatever you do, even commit financial or real suicide for their "causes," will never be enough. You should have suffered more etc.

Virtue signaling should not be a goal of business Es. The #1 goal of every business is to make money. End of story. If a cheap virtue signal helps marketing to make us more money, I''d hold my nose and vote for mit but this isn't cheap and it will derail our core business operation. You know, the ones that drive sales of what our customers buy and reward us with profits for.