Coalition of Franchisee Associations

November 9, 2018

Jonathan Maze on QSR Discounting

        Fast food lives by the discount, and dies by it


Anonymous said...

From the article-"What would you rather have: Fewer, more profitable customers, or more, less profitable customers. Most operators would probably take the former, especially at a time when labor costs are going up as much as they are."

I have been saying this for years. More TCs with Less profit is a recipe for disaster. Id rather have 400,000 PROFITABLE transactions than 500,000 LESS PROFITABLE ones. Unprofitable TC increases only benefit the franchiser.

Anonymous said...

How about one customer that pays $2.7 million for a happy meal? That's even better!