From the article-"What would you rather have: Fewer, more profitable customers, or more, less profitable customers. Most operators would probably take the former, especially at a time when labor costs are going up as much as they are."I have been saying this for years. More TCs with Less profit is a recipe for disaster. Id rather have 400,000 PROFITABLE transactions than 500,000 LESS PROFITABLE ones. Unprofitable TC increases only benefit the franchiser.
How about one customer that pays $2.7 million for a happy meal? That's even better!
Post a Comment