Well, nuts: I used to be able to tell if an article was available to non-WSJ
subscribers by signing out of my WSJ account and then trying to access
the article. They must have changed the way their cookies work because
on all three of my systems I can see the entire article while I'm signed out.
Sometimes when an article is behind the paywall on the WSJ site they
publish the entire thing free at marketwatch.com, a WSJ subsidiary.
But not this time.
Anyway, here's a couple of other publications' take on the WSJ article.
From Hayley Peterson at Business Insider
QSR mag - McDonald's opening the checkbook for franchisees
Investopedia - McDonald's desperate to modernize franchisees
Again, a big high-five to the Operators who participated in the writing of
McDonald’s Boosts Its Payout for Franchise Upgrades - WSJ