It's been 2 weeks since stunning changes in McDonald's USA management were announced.
While I haven't communicated with every McDonald's Operator I've heard from enough to
form a consensus of their opinions about the move:
1 - Appointing a new hire with ZERO McDonald's operational experience as President of McDonald's USA indicates that management and the board of directors no longer prioritize
Quality, Service, Cleanliness, or restaurant profitability.
2 - Appointing someone with ZERO franchising experience as President of McDonald's USA indicates that management and the board of directors has no respect for the Operator community or interest in relations with that community. Any yokel can handle McDonald's Operators.
3 - It doesn't really matter because McDonald's USA presidents come and go so fast they
don't have much impact on the system. The real damage will be done by the people who
made this decision.