September 20, 2016

Innovation - The Fast Lane to Menu Bloat

"The pace of innovation at McDonald's seems to be accelerating," Kalinowski wrote.

Fast food menu tests suggest upscale items could be coming to McDonald's, Wendy's

1 comment:

Anonymous said...

McDonald’s has promised Wall Street remodels of about 3,500 U.S. restaurants. Remodels cost upwards of $650,000 (minimum). McCafĂ© beverage equipment cost $90,000. “Create Your Taste” will cost $125,000. Then there’s the costs of all-day breakfast, new refrigerated prep tables and adding second drive-thru lanes…