Keeping the worn out "im lovin it" mantra is a HUGE mistake. Take off the chains and let the creative juices flow !
I read through this and you just wonder the quality of the product you are going to get with all the McDonald's handcuffs on it. What is wrong with an agency doing other food places, other drink companies etc. etc.? So now your going to get some agency with no food or beverage current campaigns or might have never done that type of product. Knowing Ms. Wahl these agencies left she knows from selling homes or cars; Because we all know the decisions that one makes in going to a QSR and buying a home or car are similar decisions right?
First BIG blunder for Easterbrook
leave the agencies alone and get rid of wahl
the ceo is making changes just for the sake of change, no real reason, just headlines for wall street
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