Haven't gotten out to a Taco Bell yet
but these $1 menu items look like
very low food cost products,
(tortillas, chips, beans).
Taco Bell says, "craveable and quality value items” are important for Taco Bell because Millennials drive nearly half of the chain’s transactions."
Yeah, well, millennials don't want to feel cheated either.
Taco Bell to launch Dollar Cravings menu - NRN