Coalition of Franchisee Associations

August 5, 2014

McDonald's Under Fire From Parent Group for 'Dating Naked'

While the PTC can be overly bossy they certainly have a good point on this one.

How can this kind of thing happen?

Are McDonald's Operators no longer involved in advertising and marketing decisions?

How can the home of the Happy Meal be involved in such programming? 

Operators have been complaining that Oak Brook is is in complete and arbitrary control 
of OPNAD. Add to that the many deviants who work at the various ad agencies and it
seems McDonald's Operators are paying for programming that would not be allowed into 
their own homes.

For over thirty years McDonald's Operators have been the moral compass of the system.
Looks it's time to reengage.

Parents Television Council press release

Some of the "viral" coverage 


Anonymous said...

Was this in fact a National Ad rather than a local? I can't seem to find the answer definitively and certainly not suggessting that it makes a difference regarding the point.

Richard Adams said...

Since I haven’t been to a McDonald’s Co-Op meeting in a while my media buying knowledge is
a little rusty but I've made a few assumptions about this issue:

* One can only get MTV and VH1 on cable TV.

* Most, if not all, buys on cable channels such as MTV or VH1 are national.

* If there would be any segmentation it would be by cable system operator, not by local Co-Op.

* Therefore it would not be possible for some rouge local McDonald’s Co-Op to buy
spots on MTV or VH1.

* A McDonald’s Co-Op run by McDonald’s Operators would never make such a dumb decision, it
would have to come out of Oak Brook.

* If this was a small local buy it’s unlikely it would have caught the attention of the PTC.

Any bad assumptions here?

Anonymous said...

Plausible as far as I could see. Thank you as I picked up a few things I didn't know.

Richard Adams said...

Darn spellchecker - I meant to write "rogue local McDonald's local Co-Op".

No one drives a Nissan Rouge (unless it's red).

Anonymous said...

Add this to Corps foolish support and participation in various gay and Lesbian groups and causes, and it is easy to believe we are no longer a family friendly destination.

Oak Brook management needs overhauled.

Anonymous said...

McDonald’s has done it again. First, the company paid $20,000 to become a member of the National Gay and Lesbian Chamber of Commerce and to have a seat on the board of directors.(Ellis) Next, McDonald’s refused a request (by the AFA) to remain neutral in the culture war by choosing to promote the gay agenda. Then McDonald’s accused those opposing the gay agenda, including same-sex “marriage,” of being motivated by hate.

Then we learned that McDonald’s sponsors training for homosexuals on how to promote their agenda among corporations from the inside. Out & Equal™ Workplace Advocates is a national organization devoted to the lesbian, gay, bisexual and transgender (LGBT) community in the workplace. One of its primary purposes is to train employees how to aggressively promote homosexuality within the company they work for, all the way to the corporate boardroom. Part of the Out & Equals Summit in Washington, DC, (sponsored by McDonald’s) was an organized march into congressional offices demanding same-sex “marriage” laws be passed.

At the bottom of McDonald’s half-page ad in the Out & Equal Summit booklet was this statement: “From neighborhood to neighborhood, coast to coast and around the world, McDonald’s is proud to celebrate diversity” [homosexuality].

Now , we have "Dating Naked".

Ray Kroc would be sad that his family restaurant acts in such ways.

Anonymous said...

Adding insult to injury, McDonalds sponsored a Gay Pride Parade Aug 15-17 in Charlotte NC.(
It is advertised as "the annual lesbian,gay,bisexual,transgender, questioning and queer (LGBTQ) Pride festival,the largest event between Atlanta & Wash DC. SEVERAL Raleigh Region and EAST Division McD employees attended and celebrated, and posted their pictures on Facebook.
Ray must be turning over in his grave, they have destroyed his beloved FAMILY restaurant.