July 5, 2013

Why the McWrap Is So Important to McDonald's


As for the notion that McDonald’s should encourage some kind of foodie culture, Adams sighs. He’s heard it before. “McDonald’s management, once they get to a certain level—I think it’s when they get a limo—they no longer want to be hamburger guys. They want to be restaurateurs.”

Why the McWrap Is So Important to McDonald's - Businessweek:
.

No comments: