Franchise Equity Group

July 19, 2026

Some Will be Educated, Some Will be Angry

Anonymous submitted a recent YouTube video about McDonald's.

I suppose many McDonald's people will find this video offensive, but he did a good job of balancing out the advantages and disadvantages of the franchise. And he used the FDD (Franchise Disclosure Document) as a source, which means he's read it - something few franchisees have ever done.
And yes, he gets a few things wrong, such as implying that all a franchisee needs to do to get a renewal is pay another franchise fee.
It's good that it's up to date and addresses contemporary issues like price-fixing.
Run time: 38 min +

YouTube video on McDonald's franchise

July 13, 2026

Congressman Chuck Edwards Sells His McDonald's Franchises

After fifty years - started as a crew person

Lots of good discussion here: Who cares about your P+L?

McDonald's Career Employees Getting the Chicken Finger

Maybe it was over adult beverages after Co-Op meetings, but during McDonald's growth years, Owner/Operators worried that as the company grew, we would develop corporate people who would leave and end up using their McDonald's experience to build out our competitors.

While that didn't happen (with a few exceptions), the PJB regime has done the opposite. He has flushed thousands of experienced McDonald's corporate staff and Owner/Operators while bringing in staff from other chains or people with no experience just because they went to the right schools.

These people will hang around just long enough to pad their resumes.

McDonald's hires Raising Cane's vet to lead development

https://www.linkedin.com/in/bryanbrowncdo/

July 3, 2026

Who Cares About Your P+L?

It's difficult to make investors concerned about restaurant profitability. They may be brilliant when it comes to the corporate balance sheet, but still do not understand how sales increases do not always make it to the restaurant bottom line. Or they may be very judgmental about how much a franchisee is allowed to take home. And they sure don't understand it when the CEO talks about " franchisee cash flow" without factoring in franchisee debt service.

So the following article is a pleasant surprise in that it explains: 

"The real question is whether the company's value strategy can generate enough traffic to outrun the margin pressure it creates for its operators".

The real risk squeezing McDonald's stock - Trefis Team