Anonymous submitted a recent YouTube video about McDonald's.
I suppose many McDonald's people will find this video offensive, but he did a good job of balancing out the advantages and disadvantages of the franchise. And he used the FDD (Franchise Disclosure Document) as a source, which means he's read it - something few franchisees have ever done.
And yes, he gets a few things wrong, such as implying that all a franchisee needs to do to get a renewal is pay another franchise fee.
It's good that it's up to date and addresses contemporary issues like price-fixing.
Run time: 38 min +
4 comments:
Very insightful and spot on. You dont truly buy the franchise as much as you buy a JOB.
another 52 wk low price.
https://sg.finance.yahoo.com/news/mcdonalds-mcd-stock-declines-while-215005251.html
Im glad it mentions MCDs rampant price fixing. There is much intimidation going on currently over this overreach by McDonalds.
Tom Curtis CEO of Burger King is a far better spokesman for the brand than Chris K is for us
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