McDonald's exec Joe Erlinger buys $2.42 million mansion - ChiTrib
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October 9, 2020
Prepare For the Return of ADB
On November 9th McDonald's will Corp. will host an expanded, virtual investor
update with analysts. Unless thoroughly covered in the formal presentation the
analysts will be asking two basic questions.
* When will all the dining rooms be open? * When will you bring back All Day Breakfast?
ADB was so over-hyped that every profile on Steve Easterbrook mentions that he
was the guy who brought ADB to McDonald's USA. This puts management in a
tough spot. They can't downplay the "success" of ADB and admit to the hype in
previous years. And they can't tell analysts, "The franchisees won't let us".
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October 8, 2020
October 7, 2020
Teens Prefer Chick-fil-A
Even though Piper Sandler interviewed 9,800 teens in 48 states the results in this survey
cannot be correct.
Chick-fi-A is not modern and progressive. They don't have promotional partners in an entertainment genre that markets obscenities to children. They are making the mistake
of protecting their culture and their family values.
Unless they become hip and "with it" Chick-fil-A is destined to fade into obscurity.
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October 5, 2020
October 4, 2020
Another LTO Cut Short
Given the shelf life of unfrozen beef it's easy to excuse running out of quarter meat
but nuggets are a different story. Prematurely running out of product is not a sign of
a good promotion. It's a management problem.
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October 2, 2020
October 1, 2020
The 2020 QSR® Drive-Thru Study
While the internals of this study are interesting the rankings are questionable.
Chick-fil-A deserves the top spot but McDonald's does not deserve such a low ranking.
Panera is better than McDonald's? I enjoy Panera's tuna salad sandwich but you
need a calendar to time their drive-thru service.
Dairy Queen has a better drive-thru than McDonald's? Give me a break.
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