Unknown commented on "Starbucks CEO Has Blunt Message on Discounts"
May 6, 2026
"Got a call from my Field Office Vice-President - "It looks like your not following the recomnedation of Deliotte pricing on under $3, just wanted to bring it to your attention, your affected pricing is above what it was previously" No S..t, I am already discounting a McChicken a dollar lower than before and explain their whole math to them. I also mentioned just spending close to $50K average per restaurant on Technology and just recevied my new NRBES which is probably over $100k per restaurant and McD's want six month plan to complete. Ok so let's sell basically items under $3, lower a dozen or so other items which items sold now at discount will be over 50% of the products sold, not sure where they think the money will be coming from."
5 comments:
Add the 6-7k cost to attend the convention to hear Chris k. To talk for an hour.
But he has to lecture you on his plans to further "modernize" McDonald's.
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Like how to spend over 125k to modernize a dining room that nobody eats in or how to downsize an order by promoting mobile app. Usage? No thanks.
Discounting is out of control. Marketing has no clue to do anything else. My cash flow is way down, and profitability is tanking.
We have been reduced to employees. We bought ourselves a JOB
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