Franchise Equity Group

May 30, 2026

Anonymous Comment of the Month - May 2026

Unknown commented on "Starbucks CEO Has Blunt Message on Discounts"

May 6, 2026

"Got a call from my Field Office Vice-President - "It looks like your not following the recomnedation of Deliotte pricing on under $3, just wanted to bring it to your attention, your affected pricing is above what it was previously" No S..t, I am already discounting a McChicken a dollar lower than before and explain their whole math to them. I also mentioned just spending close to $50K average per restaurant on Technology and just recevied my new NRBES which is probably over $100k per restaurant and McD's want six month plan to complete. Ok so let's sell basically items under $3, lower a dozen or so other items which items sold now at discount will be over 50% of the products sold, not sure where they think the money will be coming from." 

3 comments:

Anonymous said...

Add the 6-7k cost to attend the convention to hear Chris k. To talk for an hour.

Richard Adams said...

But he has to lecture you on his plans to further "modernize" McDonald's.
.

Anonymous said...

Like how to spend over 125k to modernize a dining room that nobody eats in or how to downsize an order by promoting mobile app. Usage? No thanks.