Coalition of Franchisee Associations

June 5, 2023

Chick-fil-A and DEI

I previously commented about Chick-fil-A and DEI while admitting I hadn't paid much attention to the dust-up. After getting up to speed, I understand.

All large companies have websites with a lot of fancy language about their culture and they have since the mid-1990s. Before that, this kind of "mission statement" was usually confined to their annual report. If we had the analytics, we would likely find these are the least visited pages on any corporate website. I doubt your typical business reporter or editor has ever seen these pages. So, when an activist on a campaign against DEI found these pages on the Chick-fil-A website, they assumed it was something new. While the Chick website had been updated to include the term DEI the content is probably as it has been for the past few decades. But again, to a reporter or activist, it looked like all-new content about DEI.

If it hasn't already, this will blow over quickly, and Chick-fil-A will suffer no harm.

The "target" this week will be Target.

No comments: