Most would agree that one of the best things McDonald's USA did over the past three years was to reduce the size and complexity of the restaurant menu.
So, while McDonald's Owner/Operators are making careful business judgments about what products and procedures to add back to the operation, there is a group of people trying to stir up McDonald's customers and risking a return to the days of serving products that sell eight or ten units a day.
Oddly, these people get their paychecks from Carpenter Street in Chicago. I don't know who or how many people handle the social media accounts for McDonald's Corp. I've always assumed it's a few interns who work from home in their pajamas and don't really answer to anyone.
But one thing is for sure, they are not in touch with what's happening at McDonald's.
Here's what happened. Someone got on the corporate Twitter account in April and simply posted, "bring back ______."
The Twitterverse knew what that meant, and the account was flooded with suggestions and demands.
And now, none other than the Wall Street Journal has picked up on a trend toward McDonald's salads.
The kids who run the McDonald's Twitter account are likely thrilled at the number of likes they've gotten, and they think it's a big deal for the company to be featured in the Wall Street Journal. This kind of discussion will likely fall into the "listening to our customers" category and become a major contributor to menu creep.
A suggestion? Pressure corporate to provide some adult supervision to the McDonald's social media accounts to ensure they reflect the corporate culture, not some pajama-clad millennial's idea of what McDonald's should be.