Coalition of Franchisee Associations

August 6, 2022

From Anonymous...

This is an interesting topic that shouldn't get lost in the shuffle. Originally posted at "MCD Dividend Announcement":

A one to one cost relationship between "IBM's Watson" taking orders vs an employee taking orders is ridiculous. Oh, and the current "test" results are returning order accuracy reports of +/- 80%. Go online and google it. Customers aren't loving it. If my drive through was inaccurate 20% of the customers would stop coming. This is the third recent iteration of remote drive thru order taking testing. 2015 & forward. The first one tested in Chicago had 100% drive thru accuracy and was projected to be a 2 for 1 labor change out. Oh, and it grew average drive thru check by over 5%. But it was not brought forth by the corporation, it was started by owner operators. It was eventually turned aside in favor of Apprente's technology, which McDonald's acquired for Millions and subsequently sold to IBM in the deal that established IBM as the technology leader for automated drive thru order taking. FYI; Watson failed in it's medical diagnostic application. "One of Watson Health's biggest setbacks was the revelation that its cancer diagnostics tool was not trained with real patient data, but instead with hypothetical cases provided by a small group of doctors in a single hospital." No question at all that this is about developing technology that drives revenue versus bringing forward technology that relieves pressure from the owner/operators.



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