Senator Marco Rubio challenges major corporations
AMEN Senator.Start with McDonalds!
As much as McDonald’s Franchise Owners want to point fingers at Pajama Boy, and the use of their tactics of divergence. The simple truth remains, their spineless in-actions to address even the simplest of task reflects a condoning weakness plaguing their system.Unwilling, if simply unable to address a simple tactic – like removal of the $1 drink stand to symbolize their ineffectiveness individually or collectively as an organization. I remember when the FRY was part of the $1 Menu, and the reasonable debate ensued reflecting its negative impact on the Extra Value Meal (EVM) strategy. Tying down menu board prices. A logical discussion that led to the removal of the FRY.That logic was abandoned with the $1 drink – which remains even as the SANDWICH and FRY prices have increased over 200% over the same period. The new logic – don’t worry about its tie to the EVM – simply abandon the EVM in the same manner the SUPERSIZE was abandoned – arbitrarily.I was privileged to sit in a conference call of operators discussing the $1 Drink – where the topic was “REMAINING ON THE $1 drink” – the COOP President stated, in discussion with every operator the vote to remain on the $1 drink was split evenly – 50/50. He then proceeded to espouse some sort of logic of the Boards decision to remain on the drink – after getting regional support to remove it “next September”.First, under standard ROBERTS RULEs, this vote didn’t PASS – as it didn’t have a passing MAJORITY. Therefore, failing to achieve the required number of votes – the measure actually FAILED. You can’t say it went to vote, then the Board decides – the board decided, and the vote was merely a farce. An attempt to cover the cowardice to stand up for a basic business principle. They were scared – therefore they kicked the can down the road – and kicked their constituency in the face.What was sadder, further researched showed in this region, the person giving a supporting position ‘NEXT SEPTEMBER” – will be leaving their office in early 2022. BRAVO! Well, played!So, you see there’s plenty to address in the scared Franchise Operator leadership at McDonald’s. In the meanwhile, the prices of sandwiches and fries will continue to increase – as the restaurants continue to leave the DRINK margins on the table. Not to fear, as now Pajama Boy will use the MOBILE APP and REWARDS to circumvent those pricing strategies too.McCafé will continue to crumble, as the corporation transitions those sales into the supermarket. Replacing the in-store sales with frozen beverages – until that too – will transition into the marketplace and out of the restaurants.The only thing truly missing in the purported “independent operator ownership” realm of McDonald’s – is when and where the current franchisees need to report and pick up their McOpCo Manager shirts and name tags. For they used to once “joke” of being highly paid McOpCo Managers – now the only joke is being “highly paid”.
The only thing truly missing in the purported “independent operator ownership” realm of McDonald’s – is when and where the current franchisees need to report and pick up their McOpCo Manager shirts and name tags. For they used to once “joke” of being highly paid McOpCo Managers – now the only joke is being “highly paid”."The prior poster notes that franchise owners are being transitioned to employees, but there at least one good thing about that: employees have legal rights. Franchisees have none unless the franchise agreement spells them out, and those agreements don't.
The ownership aspect of this relationship is done. Question is, are you okay with just being an operator?
Post a Comment