You got to be able to calculate the COST and RETURN OF INVESTMENT - which is a lost art in the independent franchisees of McDonald's. SOUNDS GOOD, has replaced the once business savvy business Owners who could calculate IS GOOD - WIN/WIN has turned to WIN/LOSE, but if I can position myself for growth it seems to make sense. Failing to realize it now takes 10 stores to generate the profitability 1 store made, but only 10 years ago.No, not due to the economy - but operator mismanagement. Survival hinges purely on the reputation generated in the Brand Trust developed by the McDonald's pioneers of the past. With the decaying BABY BOOMER generation - that trust is growing less and less.Tipping point - dead ahead. And then the stock hoppers will bail - and MCD will fall the way SUBWAY and BK fell. When you don't stand for something, you'll fall for anything.The good part maybe - there is a janitor in the hallways of the Corporation that may be the next leader of the brand. For he will have the same, if not more, McDonald's experience than its current leadership.One thing for certain, there will be no viable experience in the operator field either.
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